Ecosystem Services is all dressed up with lots of places to go…

The Ecosystem Services Project has recently developed their own "look and feel", as seen on this website. The branding is comprised of a number of elements; the logo, photo montage, colour scheme, font, "describer words" and the way in which we interact with our clients, partners and stakeholders. The branding is intended to convey that we share a commitment to working in true partnerships with communities and other decision makers to ensure that our research is usefully focussed and delivers outputs that will be used and will have constructive impacts on the way Australians interact with their environments. Our focus is on people, the social, economic and ecological environments that they live in, the values that they derive from their ecological environments (many of which are unrecognised by most people), and the opportunities that arise from those environments and values (which also are largely unrecognised).

After much discussion and input from our clients and stakeholders, the Ecosystem Services logo was decided upon. The typographical treatment of the logo conveys the words of the project while the fluid lines above the words are purposely vague, but convey elements of fluidity, landscape, topography etc. The partnership approach to the branding whereby all of our project partners are acknowledged in any written or oral information of the project, is intended to convey a "whole is greater than the sum of the parts" approach, and that the project's strength lies in its collaborative nature.

The photographic montage is representative of the key icons relating to the various services we receive from nature. Everyone from rural regions to Sydneysiders receive benefits from nature, and that ecosystem services underpin many key industries around Australia.

New website

Our website has been updated and expanded as the project has grown, and grown and grown…..Have a look through the site and tell us what you think.

Natural Assets

Natural Assets: An Inventory of Ecosystem Goods and Services in the Goulburn Broken Catchment is a comprehensive look at the ecosystem services that underpin much of the key goods produced in the Catchment. Thought to be a first attempt to complete such an inventory at the Catchment scale, Natural Assets covers the conceptual framework of the approach, a categorisation of goods produced in the Catchment, ranking and identifying key ecosystem services, key findings and policy issues and a series of essays on various ecosystem services.

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